Bob Jacobs, known to his followers as BobbyJayTV, is a Liberian American entrepreneur who works across music, fitness and content creation. His motto sums up his approach to life: “No grind, no shine.”
From Monrovia to the United States
BobbyJayTV grew up in Monrovia, Liberia, during a period scarred by civil war. He later moved to the United States to pursue the American dream. From an early age, he knew a conventional career path was not for him, and he set out to build something of his own.
Music and Touring
His work in music brought him wider recognition, including touring alongside Nigerian superstar Davido and the duo Armon and Trey. He also developed a strong interest in artist management and consultancy, working as an A&R who helps emerging artists find their sound and make the most of their careers.
Community Work in Massachusetts
BobbyJayTV became known in his city for organising sold-out events aimed at creating opportunities for young people and keeping them off the streets. His community work and growing profile led to television appearances, and he says it was an honour to be recognised by a Massachusetts senator. Those experiences pushed him to invest even more energy into supporting local youth.
Fitness and Entrepreneurship
Alongside music, he works as a health and fitness coach and podcaster, encouraging people to build discipline in both body and mind. He credits his success to hard work, sleepless nights and building relationships with a huge network of people.
In a TV interview, he described what entrepreneurship means to him: “Being established as an entrepreneur is a blessing and so much freedom. I love the fact I’m my own boss.”
His Advice to Young People
- Choose your circle carefully: “Tell me who your friends are and I will tell you who you are.” The people around you, including business partners, shape your progress.
- Keep learning: self-reflection is the key to self-improvement, and we should stay open to new perspectives.
- Put in the work: there are no shortcuts to lasting success.
