The digital age has brought many benefits to both consumers and business owners alike, especially when it comes to video production for a small business.
Videos can help you connect with your customers on a more personal level, creating the opportunity to market and sell products and services in a highly effective way.
If you’re wondering how video production can benefit your small business, here are six of the most prominent advantages of video marketing for small businesses.
1) Videos Attract Customers to Your Business
Using videos in your business is a great way to attract customers and keep them engaged with your brand.
Videos help you communicate with customers and inform them about new products and services available in your store.
In a survey conducted by Animoto, 67% of small businesses reported seeing a rise in online traffic after launching a video marketing campaign. Over half of those surveyed also reported increased customer engagement on social media platforms like Facebook after releasing videos online.
2) Videos Improve Conversions and Sales
Research has shown that adding your small business video to your sales page can improve conversions by 80%. This is probably because people are more likely to buy something when they can see it, hear it, and connect with it.
A video gives a clearer picture of what you’re selling than a few paragraphs or bullet points ever could. Despite your business being relatively small, watching a video about your product will help customers feel more confident in their purchasing decision and ready to move forward.
3) Videos Are Less Expensive Than Other Marketing Tools
Video production is often one of those nice-to-have items that many small businesses have a hard time justifying when money is tight.
That said, according to Forbes, in recent years, video has proven to be less expensive than other marketing tactics.
If you can’t afford a big-budget production (or don’t want to spend money on one), a low-cost solution like Powerpoint videos or an explainer video may do just fine.
4) Videography Supports Inbound Marketing
Video production can help market your business, especially if you’re just starting out. The internet allows us to reach out to a broader audience; video marketing is one tool that makes it possible to successfully do just that.
A video can set you apart from other small businesses. It will show customers and potential investors that you are creative and forward-thinking enough to incorporate video into your approach toward business. However, be mindful of the fact that you’ll likely have a limited budget and therefore need to be smart with your resources.
5) Videos Increase Social Media Engagement
A video is a powerful tool in social media marketing and can help your brand grow. Studies show that users are more likely to engage with brands on social media platforms when visual aids are used.
Videos also make it easier to keep users on your site, increasing your chances of driving conversions. This may even lead to increased revenue for your business and a better reputation among customers.
The goal of having a marketing strategy is to increase sales, but using videos can also help you get in touch with new people and tell your story in a way that might not be possible with text alone.
And it doesn’t matter if it’s a DIY video or a compilation of behind-the-scenes clips about your business – the key is being able to express yourself through the medium of video. Your videos should be shareable and easily understood by everyone who sees them.
6) Videos Help Build Brand Awareness
The right video, placed in a strategic location online and shown at just the right time, can catch a viewer’s attention like nothing else. If your business has a tiny marketing budget but wants to spread brand awareness and attract new customers without spending much money, video production is one of your best bets.
Here are some ways you can use video to build your brand awareness on a shoestring budget:
1) Create engaging explainer videos about what your business does, how it does it, and why it is better than anyone else. These short videos will show up on Google search results when people look for information about your industry or services—and they might just lead someone to view more of your content or contact you for more information.
2) Make tutorials that detail how to use your products, run through problems that come up, and illustrate techniques employees should use to succeed at their jobs.
3) Run contests by creating videos that prompt viewers to submit photos or tell stories based on particular themes. Offer prizes (maybe gift cards or coupons) to keep things interesting.
4) Hold weekly how-to webinars that allow viewers an opportunity to ask questions in real-time while they watch the lessons live.
7) Videos Are Easily Shareable
Videos are incredibly easy to share on social media platforms like Facebook and Twitter. The use of videos for business has become so popular because videos are easily accessible to and digestible for viewers.
Furthermore, videos can be shared numerous times on various social media platforms with only a few clicks of a button. In contrast, text or images can only be shared once on each platform before being seen as repetitive or annoying to your followers.
Conclusion
Video production for small businesses can be a cost-effective, revenue-generating resource that doesn’t require much effort. It’s imperative that you, as a small business entrepreneur, don’t slack in exploring every tool at your disposal.
Most small businesses are cautious about video production at first, but their fears are completely unfounded.
Suppose you take your time and understand all of your options before signing on with a video production company. In that case, you’ll be rewarded with cost-effective videos that can help move the needle for your business. The potential benefits of small business video production for companies are endless; give it a shot today!
