Many brands are still not used to using TikTok. In fact, more and more brands are trying to figure out what kind of TikTok strategy they should implement. The good news is we have a few tips to help you out. Read on to find out what these tips are.
1. Micro-Influencer Content
One thing you should be doing is using micro-influencer content. If you use paid ads, then use micro-influencer content. You can search the Creator Marketplace to find influencers and creators.
2. Unboxing
Unboxing is one of the best ad formats to use on TikTok. Before people buy anything, they can watch an unboxing of your item. Many people record their entire journey, from ordering a product to having it delivered and then the unboxing. This type of ad format can be a major game changer for your business.
3. Clear CTA
You need to have a clear call to action. It’s worth pointing out that many people watch videos without actually turning on the sound. When you create content and ads, then you should keep this in mind. You have to be very creative when creating your call to actions, which must be as clear as possible because the chances are your videos will be watched without sound.
4. Let The Platform Control Your Bid Price
Let TikTok control your add spend. They know what they are doing. This will help you get the most from your spend. Remember, you face a lot of competition on TikTok, so might as well let the platform control your bid price.
5. Check The Ads Platform Weekly
Every single week TikTok works hard to improve its ad platform. They are constantly adding features and making it easier for brands to reach their targeted market. This is why you should check the ads platform on a weekly basis.
6. Specific Content
Don’t use the same content you used on Instagram for TikTok. TikTok is in its own league, so don’t reuse content from other social media platforms. The top brands actually use specific content solely for TikTok. This means you should do the same thing.
7. Research
Are you struggling with coming up with ideas? You can head over to #ad discovery. This is where you can see what other brands are doing on TikTok and how they increase buy tiktok followers.
8. Shopify
Shopify is a well-known platform. You can use them if you’re an eCommerce merchant. Not only that, but Shopify is known for helping their customers find customers. This might include helping them get the most from TikTok.
