The Democratic National Committee is starting a new $700,000 ad buy on TV and other media to promote Democratic efforts to lower costs in the face of high inflation. The ads will highlight recent victories like the signing of the climate, health care, and tax bills this week.
With 80 days left until the midterm elections, both the White House and the Democratic Party as a whole agree that it is very important to tell voters how the new laws will affect them.
When he signed the “Inflation Reduction Act” into law on Tuesday, Biden reached a major milestone in his time as president. Even though it is a much smaller version of his original “Build Back Better” plan, the bill is the biggest investment in the environment in history and will make big changes to Medicare and the tax code. It also gave Democrats a big win before the midterm elections.
It built on last year’s bipartisan infrastructure law, as well as a few smaller bills about gun safety, care for US veterans who were exposed to toxic burn pits, and the CHIPS and Science Act, which aimed to boost domestic semiconductor production.
Taking this message on the road will be the next important step. In the next few weeks, Biden, Vice President Kamala Harris, and other high-ranking officials are likely to travel around the country to talk about the law. On September 6, there will be a big party at the White House to celebrate the new law.
The DNC’s ad buy is meant to emphasise this message and show how Republicans are different.
The buy comes at a time when inflation in the U.S. is starting to slow down. The Bureau of Labor Statistics said last week that consumer prices went up 8.5% year over year in July, which is less than the 9.1% rise in June. AAA says the national average price of a gallon of gas is $3.93 on Thursday, down more than a dollar from its peak of $5.02 in the middle of June.
