Hard workers across the world deserve a break. There, I said it. What’s rarely spoken about is the need for entrepreneurs to take some downtime. The reason is that the most successful ones barely take a breather until they retire, aspiring to long-term prosperity at the cost of an unpredictable lifestyle. People should call downtime for business leaders halftime, as a mid-term change of role is essential for nearly every business person to maintain influence as their company grows. Dr. Minoo Ghamari, who established her leading dental practice, Gorgeous Smiles, in Melbourne, Australia in 2014, has recently indicated that she is at the stage in her career where she will be best positioned as a leader and guide for her clinic.
Gorgeous Smiles: A brief background of the Melbourne cosmetic dental clinic
These latest developments are intriguing because of the storied history Ghamari and her clinic has been through. Ghamari moved to Australia in 2013 with her mother, Dr. May Balaei. However, Ghamari was not qualified to practice at the time, unlike Balaei. An uncertain immigration status combined with the pressure of dental examinations to create a period of adversity for the pair. Eventually, the Government confirmed their residency, and the young dentist passed her exams, enabling the foundation of Gorgeous Smiles.
“Since the establishment of Gorgeous Smiles Dentistry in 2014, My mom and me have made huge progress in improving our numerous dental chairs,” Ghamari said. “It was a challenge to begin an enterprise in a place that we had no knowledge of and having faith in ourselves was the main difference.”
The schematics for growth
Aesthetic dentistry is a growing but populated industry. Ghamari and her mother could not simply rely on their skills to create a growing business. Manifesting the kind of expansion Ghamari had aspired to since she was young would require differentiation from traditional in-and-out treatment. Without it, the principal dentist would likely remain in a functional role for her entire career.
Gorgeous Smiles’ growth blueprint in the city of Melbourne and beyond was realized from the beginning by the leading pair. They wanted to develop something that had the potential to scale across multiple regions with a brand and an attached philosophy that people could recognize.
“We were always a goal to improve the health of people and aiding themin their journey,” Ghamari explained. “But We also wanted to make a space that people would not go to with fear but filled with excitement. We wanted a dental practice that people don’t feel scared of going to the dentist.”
Expansion against the odds
There is no shame on business owners who shrunk their operations in response to the circumstances of 2020 and beyond. In-person businesses objectively suffered, which makes the survival or growth of others more noteworthy. Stepping back as soon as Gorgeous Smiles became sustainable would probably have been an oversight. Instead, the principal dentist grew the clinic by four times, increasing its payroll to over 50 employees.
“2020 was the most difficult year for us up to now,” Ghamari revealed. “We had to shut down multiple times. And being situated in Melbourne, which is flooded with offices, didn’t help. Fortunately, using social media for education of patients and online consultations helped improve our relationship with customers and boosted our image as a brand.”
Driving from the back seat: Ghamari’s future in Gorgeous Smiles
Dental proficiency would have been Dr. Minoo Ghamari’s greatest asset less than ten years ago. But recent times have shown that her long-term value in the industry lies in her broader patient understanding, values, and business acumen. The latest updates from the Melbourne aesthetic dentist indicate how she may implement that change in the near future.
“I would like to run my business completely on autopilot in the near future,” she stated. “Doing this will enable me to concentrate on improving my patient’s smile and decrease anxiety. Ultimately, it would go a long way towards my goal of transforming and changing as many lives as possible by giving patients their dream smiles.”
With multiple dental chairs now in operation and plans to open practices in Victoria and across Australia, it would make sense for Ghamari to move away from the dental chair and towards the office. She must hope that her ‘dental spa’ approach rubbed off on the many employees who have joined the Gorgeous Smiles team over the past eight years.
