The role that product packaging plays in the business’s sales is no secret. Over the past few years, we all have seen the rise in online businesses and how they use their packaging to attract consumers. But, it is not as easy as it seems because designing product packaging can take a long time before you get to your desired result. This happens because sometimes you can’t decide what the public demands and everything you design go in vain.
Landing customers on your social media platforms can be done with brilliant marketing, but the real challenge is getting that same attention in retail markets because that is where you get to build your brand. The aisles of stores are filled with uncountable options for potential customers, so what makes you think you will get the desired attention, especially, if you have a product that’s pretty small compared to the shelf size.
You might get to a conclusion that this is the design you want for your product packaging, but what about the types of the box? This is where the display boxes come into play. Display boxes are the type of boxes you see on the counter of every store. When this box is opened it comes into an L shape with your brand name and logo popping right in front of your customers.
This product packaging is not only for a special niche, and it works for almost every product because this packaging is unique and doesn’t go unnoticed. Your potential customer might not see your product on the shelves of the store, but they will see them at the counter while cashing out. We can keep on going about how good display boxes are for your brand, but let’s talk about how these boxes can help you boost your product sales.
If that sounds interesting, then let’s hop into it.
Customization
Having custom-made boxes for your product means that you have already taken a good step, but if you haven’t, then this is the right time to take that step. Custom boxes that are specially made for certain products automatically trigger the target properties and bring them to focus. Customization means changing every aspect of the packaging like color, font, pattern, and material in a proper manner. Let’s talk about how you can decide what works the best:
Colors
The most vital part of product packaging is the colors used. No one will notice your product if you can’t get the right colors onto the packaging. You can’t choose colors that you like, you should know about the values of your brand and build around them. If your brand values are somewhat luxury, then you should choose colors like black, silver, gold, or white because they emit some sort of luxury vibes. On the other hand, if your brand values are about art and fun, then you should try and go for popping and sharp colors.
Font
Now that you have decided on the colors you will be using, the next step is about deciding on the font. While making presentations or slides you can easily decide what font you will be using, but it is a bit tricky when it comes to the product packaging. Your font should be decided after you have finalized the colors and the design of the box, otherwise, the font won’t blend rightly.
Pattern
After you are done with the colors, design, and fonts for the packaging, you will now have to focus on the patterns of the box. Honestly, it totally depends on you because you know your targeted audience, and it is all about providing the best possible experience to your customers. Take a trip to your near markets and see what is working in your niche. The best thing you can do is take inspiration from all the big brands in your space and blend those inspirations to create your unique patterns.
Eco-Friendly
Lastly and importantly, you need to focus on the effects your packaging can have on earth’s health. The issue of environmental health is bigger than it seems and is growing day by day. You don’t want to be on the list of brands that focus more on their profits rather than the planet that they are living on. Also, customers, these days hate the brands that do not play a part in making this world a better place to live.
Displaying Styles
After you are done with the long procedure of customizing your display boxes, now comes the time to display them in an attractive and appealing matter, and how do you do that? Let me tell you. It is not only about your product packaging, the way you display them is what matters more. The more elegantly you portray the display boxes, the more chances you have of selling your product.
A hidden gem in dust has the same worth as the dust, but when you polish and display the gem, then its value skyrockets. You might want to get a different rack for your display boxes that only has your product on them. What this will do is make your product look unique and will attract potential customers.
Use Your Name
Spreading your name out in the market is all you need to do to attract customers because once you build a brand, you sell emotions, not products. The best place to put on the brand name and logo after individual packaging is on the front of display boxes.
Quality
Last but not least, you need to have top-class packaging material for your display boxes because they will be carrying more weight than a single packaging. Also, you don’t want your customers to think that your brand is all talk because having the perfect colors, patterns, and fonts for your packaging will mean nothing if they are printed on third-tier packaging material.
This is it for today’s blog, hopefully, you were able to learn something helpful.
