Although food quality is a key factor on restaurant experiences, many other details can influence customer’s feelings towards a specific venue.
This can be very a tricky thing because as a culinary entrepreneur you may be tented to believe that excellent food is just enough, and thus, fail to make efforts in other fields that, most of the times, end up having at least equal impact in attracting customers than gastronomy quality.
In the restaurant business, competition is massive and many efforts are required to make your restaurant stand out among the many other options available.
The way your restaurant looks has a lot to do with creating a special ambience that perfectly combines with your menu, to provide a pleasant experience for your customers.
In this article, we will talk about creating the right concept, restaurant chairs and colors and how they can help you in attracting customers to your business, providing you with the chance of actually demonstrate what your menu has to offer for them.
Creating a concept
One of the first things you must do is to create a frame concept within which your restaurant will be perceived.
When we walk through the streets, we don’t have much time to consider every specific place we drive or walk through. Thus, creating a clear, concise and convincing message in your entrance is vital to let others know what exactly your place is about and what kind of experience has to offer for customers.
Whether it is a fine dining venue, a fast food, a bistro or a family style venue, everything in your place, from the restaurant chairs to the curtains, must send the right message to the customers to easily understand what type of restaurant is and let them decide if it fits their interests.
Creating a concept is not an easy task and our advice is that, unless you have some marketing knowledge, you should go to a specialist to help you put your ideas in order and create the right concept to englobe them.
Once you have clearly defined, what type of restaurant you want to set up, furniture plays an important role on helping you transmit others the right message.
Styles specifically designed many furniture for restaurants that you should explore in order to find which ones are the right for your place. Wood or metal, indoors or outdoors, bolt down, folding chairs, with armchairs or not, there are many things to consider before deciding for the right furniture.
Besides considering the style, checking on whether the furniture is comfortable is also important in building the perfect experience for your customers.
Restaurant chairs and tables are the main furniture in a restaurant and, in addition to having a coherent aesthetic with the restaurant style; they should provide a comfortable experience, because nobody can truly enjoy a diner or a coffee feeling uncomfortable in their seats.
Selecting the right colors for your restaurant is decisive. Colors will help you create a style that matches the concept of your venue. Thus, it is vital to understand how colors works to create an atmosphere.
Colors can make places look bigger or smaller. Often light colors tend to expand the room dimensions, while dark colors shrink them. With that in mind, you should be able to decide what tone of color to use if you need to create an ample atmosphere or, on the contrary, generate a cozy and intimate ambience.
Likewise, colors have a subconscious influence in people’s mood. According to colors psychology discoveries, colors such as red, orange and yellow have a stimulant effect on people. If you pay attention to fast food restaurants, you will see that these are the most used colors in those restaurants, because they motivate customers to eat fast and leave.
On the contrary, warmer shades, such as blue and violet have a hospitable effect on customers, inviting them to stay longer enjoying the relaxing atmosphere of the place while they chat. Most lounge bars and coffee houses pick warmer shades to invite their customers to spend time at their places while enjoying drinks.
Green is associated with healthy and eco-friendly food, so it is the best option for those type of restaurants; while beige and grey can be used as neutral colors to combine with any other shades.