When it comes to modern business, few ventures cater to everybody. The fact of the matter is that at least one audience has to be isolated in a large proportion of new start-ups. After all, not everybody has the same technology and infrastructure to engage with every single product on the market. For service-led companies, however, engaging people is critical. Suppose a service does not inherently rule out a portion of the relevant population. In that case, it seems the natural objective of the provider should be to give all of those people easy access to their service.
In a scenario where that service is self-improvement, the dynamic changes further. Those in the business of helping people typically have their client’s interests at heart and are driven by a strong passion for improving the lives of others. Jake and Whitney Roehl are two such individuals.
Joined in a loving marriage, the pair are the owners of @steadfastlifecoaching, a one-of-a-kind service that aims to help clients experience more freedom in life. While notions of Christianity, mindset change, and gratitude underpin its ideology, what stands out about the venture is its commitment to allowing all minds to benefit from its service.
Traditional life coaching has long been Jake and Whitney’s central passion. When the two were still working out the kinks in their marriage and their business, they sought out another couple who specialized in coaching blended families. After committing to making their personal and professional lives work, Jake and Whitney now credit the coaching experience as the savior of their marriage and Steadfast Life Coaching.
Therefore, it is no surprise that the pair offers conventional life coaching packages in the form of group coaching and actual mastermind. Both encourage participants to take responsibility for their own life experiences, focussing on the mindset that leads to adverse outcomes rather than initiating dramatic life changes.
Moreover, the reconciliation of the couple’s marriage forms a key element of what makes their coaching blend work. Jake and Whitney found that if they separated their responsibilities, with Jake stepping into the role of Assistant Coach and Whitney focusing on asking powerful questions, they could run sessions that empathized more with the client’s story and achieved more successful outcomes. They call it their ‘1 + 1 = 3 policy’, which dictates that the couple becomes much more than the sum of their parts when they work together.
Historically, Steadfast Life Coaching has operated events far more adventurous than their conventional coaching packages might suggest. Stemming from Jake’s background in mountaineering and beachside sports, the pair have offered clients the opportunity for a four-day retreat in the Eastern Sierras and a surfing excursion in El Salvador. Even more tantalizing are Jake and Whitney’s plans for the future, which include traveling the US in a camper. At each stop, they intend to participate in speaking engagements, build relationships with clients, and serve various communities in partnership with local churches.
Steadfast Life Coaching currently offers an online membership for clients who have engrossed themselves in the technological revolution spurred by the pandemic. Described as an ‘ecosystem of growth’ by the company’s owners, the service gives clients access to the likes of mindset courses, daily devotions, live coaching, and more. The offering provides an alternative for those with different preferences in a move that highlights the couple’s commitment to accessibility for all.
The crown jewel of Jake and Whitney’s ambitions is implementing a new digital service named Trust U in the next two to three years, which looks to play a vital role in their goal to become America’s number one Christian coaching service. Trust U promises to provide users with on-demand access to a self-paced guide by acting as a digital toolkit rather than an ordinary life coaching course. It fits snugly alongside their ideology of empowerment and self-determination and has the potential to play a critical role in Steadfast’s expansion and adoption across the United States.
Some may look to the Christian label as evidence of a narrower audience, but the owners of Steadfast Life Coaching make a concerted effort to appeal to all who may need their help. The process from there is much more straightforward than many may imagine, as Jake and Whitney Roehl believe the answers are quite often already in front of the client. Catalyzing the improved success of the client’s mindset are the unique platforms, opportunities, and packages the couple have worked to open up to everybody.