Very few business people have thrived during the debilitating COVID-19 pandemic of 2020. Where company growth was put on ice and industries were dismantled overnight, individuals struggled to find a new direction amidst the unprecedented chaos.
If there was one thing that high-performing people needed, it was a return to good physical health. @jonathanfogelberg, the CEO and founder of COACH JF, set out to resolve this. Already an esteemed coach for athletes, Jonathan was able to tailor his approach to those in need of a comprehensive solution for everyday fitness.
In fact, the competitive edge has been within Jonathan for the duration of his life. Starting at the age of four, the future business leader engaged in ice hockey, soccer, and golf, gaining valuable experience in competitive sports. These early life activities had a social utility, too, as watching his parents work overtime to afford to further his development in ice hockey fuelled Jonathan’s desire to build a business that could one day repay them. The tragic death of his father in 2020 leaves the coach with a sole pledge to support his mother’s retirement this summer at the age of 57.
Jonathan’s business has long been laser-focused on helping athletes reach their body’s physical potential, intending to achieve the coveted IFBB Pro card in bodybuilding and fitness. Indeed, the ambitious entrepreneur has coached clients to over 270 top three placings since 2016 and six IFBB Pro cards since 2019. However, with the cancellation of competitions in 2020, he has sharpened a focus on a broader potential community, providing a comprehensive fitness solution to all in need of lifestyle enhancement.
With service-based industries reaching an increasingly global market, COACH JF has turned its attention to the Earth-spanning potential of its accessible business model. With its CEO now based in Dubai, COACH JF looks to become the number one fitness solution for high performers worldwide.
