How one agency is doing the heavy lifting by creating digital ad campaigns
The best way to reach clients in this new digital age is through online advertising. But many company leaders are left scratching their heads or scrounging for resources to keep up with this quickly-evolving space. That’s where one innovative digital advertising agency is swooping in to help.
Paradox makes the process easy
The Paradox Group was created to help companies make the most of their advertising budget. It was originally established to bridge the gap between advertisers and publications and bring publishers more consistent revenue. Paradox launched in 2019 as the answer for marketing and blockchain advertising. Their goal is to provide a smooth experience building brand awareness for their clients through ad campaigns. They specialize in FinTech, Blockchain, and Defi industries. What sets Paradox apart is the team that created it.
Founders know what companies need in an ad agency
Paradox was founded by two men who knew what companies needed out of an ad agency- reliable campaigns, and trust in the product. The founders’ backgrounds aided in the development of an agency that’s one of a kind with their priorities in order. Creative Director Milo McCloud brings a design background that has helped Paradox bring a modern and minimalist user interface, making the concepts easy to understand. Finance Director Paul Burnham supplies his strong background in corporate finance to help clients reach the profit growth they want to see. They both knew that they needed to provide reliable strategies and prove that the campaigns were working.
Putting clients first is what makes the Paradox Group different from other agencies, and what has helped them face many challenges in this relatively new industry.
The Paradox Group makes it easy for clients to get started using digital ads, but clients can also track the campaigns’ performance for themselves. They are provided with their own personal dashboard to track the ad campaign’s progress. There’s full transparency and no fudged numbers, which has slowly built trust in Paradox.
Milo and Paul have made connections with both publications and advertisers in the community. Previous clients boast time and time again how easy Milo and Paul made their experience, which is proof that their customer-first approach is working.
The future of the company
The future is bright for this agency, seeing as the demand for building digital ad campaigns is not stopping anytime soon. Companies are going to continue using their resources wisely to seek the expertise of a trusted agency to aid in their growth. The Paradox Group has a goal of expanding to help more companies within the next few years. They’re growing their own company into other digital advertising routes. The founders’ vision for the future involves them working with new industries.
If your company is facing challenges of its own breaking into the digital world, and wants to spend their advertising budget wisely, the Paradox Group can help take you to the next level. For more information on growing your business using digital ads, visit their website here.
