Creating brand awareness and customer engagement are some of the toughest jobs for marketers worldwide. Businesses have taken to social media in ever-increasing numbers because of their unlimited potential to increase brand reach and loyalty. However, many businesses new to social media often find themselves at a loss when it comes to finding ways of boosting customer engagement. Some useful pointers:
Discuss the Subject, Not Only Your Brand
Most businesses new to social media make the mistake of only talking about their business and their brands. While increasing brand awareness is one of the top aims of establishing a social media presence, involving the target audience in a subject important to them rather than your brand is important. When you are making a beginning on social media, your first objective should be to build a following. The easiest way of getting noticed is to join groups relevant to your business and start interacting with the members. People will take note of you and visit your account, where you will have the opportunity of engaging them with valuable and insightful content. Talking only about your brands makes you seem self-centered. If you lack the buzz, you can always buy Instagram likes from BuyLikes.com.
Participate in Q&A Sessions
One of the easiest ways of getting noticed and establishing your domain authority is to join in question-and-answer sessions and offer users insights and solutions demonstrating your expertise and helpful attitude. Your promptness in responding, ability to provide in-depth information, and willingness to satisfy customers will go a long way in establishing your credibility. You must also ensure you respond to customer queries immediately because modern customers are notoriously impatient and fickle. However, you must make sure your responses are of high quality and personalized.
Using Influencers to Leverage Your Brand
Regardless of whether you are a big brand or someone just making a beginning, it is always the right time to use influencers to increase your brand reach and boost the number of your followers. Even if you cannot afford the steep fees the top influencers charge, you should look out for micro-influencers who have more engagement, even if they have far fewer followers. You can engage them for more modest amounts or freebies, while customers will benefit from the association and recommendation of people they like and admire. According to Forbes, using local influencers can be extremely effective.
Guest Posting
The center of activity need not always be your social media account. You should take the effort of becoming an expert on certain subjects that are central to your business and create useful content you can post on other networks, news channels, and websites. More potential customers will become aware of you, visit your social media account and follow you. Blog posts in reputed online resources can add significantly to your reputation.
Conclusion
No discussion on user engagement on social media is complete without the mention of user-generated content. Holding opinion polls and contests and encouraging users to share their content on specific topics, and offering rewards and recognitions are great ways of encouraging user engagement. You can use these marketing ploys to generate traffic to your website and boost your conversion rate.
