Social media’s ability to make individuals more approachable globally is one of its main advantages. Although the social platform has evolved into more than just a hub for influencers, influencer marketing is still on the rise and shouldn’t be disregarded.

93% of marketing experts will have influencer marketing included in their mix of strategies by 2022. Only last year did influence-related services grow by 26%. According to studies, almost two-thirds of marketers have increased their yearly expenditure on influencer marketing as a strategic goal.

However, selecting a social star at random is not that straightforward. Influencer marketing depends on the specifics, just like all other marketing tactics.

Top Instagram Influencers in the UK to follow

Without a doubt, Instagram has developed over the years into a top-rated influencer marketing platform worldwide. It created a clear line of communication between influencers and brands in various sectors, including fashion, skincare, beauty, technology, parenting food, and many others.

Finding the ideal influencer for a product or service is the real challenge for any marketer. You cannot merely go for follower count, as many people buy Instagram followers nowadays. Finding the appropriate influencer manually might take a lot of time. It may eventually cause campaign delays. We’ve offered a list of the top UK influencers to address this issue.

1. Huda Kattan

Follower Count: 31.1M+

Huda Kattan, a former makeup artist who is now a successful entrepreneur and beauty blogger, is a significant player in the industry of beauty influencers.

Huda began her career as the “Kim Kardashian West” of the beauty influencer world by blogging and posting cosmetic tutorials on social media. She founded the billion-dollar cosmetics company “Huda Beauty” and is one of the most powerful women in the Middle East.

Huda continues to be loyal to her Instagram channel and is a fantastic source of beauty inspiration and advice while owning a worldwide beauty business.

2. Bored of Lunch

Follower Count: 733K

A home cook from Northern Ireland named Nathan Anthony made his debut in the culinary world in 2020 with a private Instagram food blog.

Nathan has published two books that will be available in 2022, and he is passionate about cooking quick, healthful meals at home in the Airfryer and Slowcooker.

3. Caspar Lee

Follower Count: 3.1M+

Caspar Lee is one of the top YouTube stars in the UK, with over 7 million followers on YouTube.

Although millions of people still like his vlogs, his profession has expanded significantly. Thanks to his amusing internet antics, he has been in several well-known movies, including The Spongebob Movie: Sponge Out of Water. He frequently appears in comic interview videos with celebrities.

Caspar is one of today’s top influencers and someone we should all be following. He often posts motivational images from his everyday life and sneak peeks of his newest vlogs on his YouTube channel.

4. Emma Watson

Follower Count: 66.8M+

In the Harry Potter film series, Hermione Granger is where Emma Watson first found stardom. She has expanded into modelling while still maintaining her acting career. She was the youngest ever to grace the Teen Vogue cover in 2005. At the 2014 British Fashion Awards, she won Best British Style.

Watson has also been an activist for women’s rights. In 2014, she was chosen to serve as a UN Women Goodwill Ambassador.

5. Jeffree Star

Follower Count: 10.1M+

Jeffree Star, who first gained fame as a member of MySpace’s elite, has recently returned as a contentious but gifted beauty influencer.

He has been enamoured with cosmetics since he was 13 years old. He is currently one of the industry’s most well-known personalities after launching his cosmetics line, Jeffree Star Cosmetics.

Jeffree’s channel is the go-to place for inspiration, which floods our Instagram feed with eye-catching, attention-grabbing images. Every beauty enthusiast should follow Jeffreesince he frequently posts encouraging pictures and insights about his most recent makeup methods. We’re sure he’ll be well-known in 2019 because he’s an excellent artist and entertaining influencer.

6. Cara Delevingne

Follower Count: 43M+

An actress and model from England named Cara Delevingne. In 2012 and 2014, she took home the “Model of the Year” honour from the British Fashion Awards.

In 2015, she gave up modelling and turned to act. She played one of the lead roles in the 2017 film Valerian and the City of a Thousand Planets.

7. James Charles

Follower Count: 12.9M+

James Charles’ amazing beauty videos and eye-catching cosmetic styles have made him one of the most well-known YouTube stars. His Instagram profile and YouTube channel, which have received more than 1,054,655,350 views to date, are undeniably visually appealing.

James regularly shares pictures of his fantastic makeup skills and fierce gazes. His profile provides new motivation and suggestions for beauty fans, from creative makeup creations to more natural everyday looks. You’ll also regularly see a famous face because he does video makeovers with stars like Hannah Stocking, Demi Lovato, and the Instagram queens Kylie Jenner and Kim Kardashian-West.

8. Gareth Bale

Follower Count: 47.4M+

Welsh football player Gareth Bale is a winger for Real Madrid. On its 2016 list of the most well-known athletes in the world, ESPN placed him at number 12.

After making his Wales debut in May 2006, Bale has already amassed over 70 caps and scored 29 goals for his country.

9. Emma Chamberlain

Follower Count: 6.1M+

Since starting her YouTube channel in 2017, Emma Chamberlain has seen a small number of online celebrities. She currently averages 1.5 million likes on her Instagram posts, outpacing stars like Selena Gomez and Kim Kardashian, which translates to a 25% engagement rate.

Emma has become one of

the most prominent social media stars with her funny vlogs and Instagram stories about her life in LA. She has tremendous popularity with Instagram users because of her dry sense of humour. Check out her most recent post if you haven’t already; we’re sure she’ll keep you entertained for hours.

10. Lauren Burke

Follower Count: 32.7K

Style and fashion expert who contributes to the website The Foreign Edition and uses it to discuss her style, way of life, and travels to motivate her readers.

She enjoys seeing new places and learning about different cultures, incorporating what she learns into her wardrobe.

Final words!

These are the top 10 Instagram UK influencers to follow if you’re trying to expand your business in the UK. You may reach a significant number of potential clients and increase the visibility of your business by utilising their enormous audiences. So be sure to follow them and discover how they may aid in the expansion of your company.