After putting in all the labour to get the ideal product, the final step is ensuring that the packaging is just proper. The packaging is what either makes it or breaks it. It is essential to ensure that the packaging sends the right message about the functionality of the product; the appearance of the product serves as a silent spokesperson as it hangs or sits silently on display. The following tips will help your product packaging look just right:
Customer-oriented design
At the time of package designing, it is essential to consider the customer to whom the product will go, what they will be attracted, and what they find appealing. The packaging is a visual representation, the first introduction of the product; hence appropriate graphics are vital. For instance, baby products have an entirely different cover from electronic items.
The right choice words to describe the product
The phrase on the wrapping should be brief but descriptive at the same time, telling potential buyers about the product and why they would use it. It is essential to keep it simple, not crowding it with too much text or design. It’s just a matter of seconds to catch someone’s attention and win customers.
The right choice of fonts and colours
There is a delicate line between eye-catching and elaborate, and you want your packaging to be the former. In excellent packaging, the colours enhance or complement the product, not contrast or fight with it. Printron 3d renderer will help you select a typeface that is not only distinctive but also readable; it should also work well with the product’s logo. The good idea is to think ahead and plan graphics that will work for several items in the product line.
Be honest
The representation of the packaging should match the product inside. Of course, the graphics must be appealing, but they should also cater to customer satisfaction, i.e., they should know what to expect inside.
The package should fit the product and be user friendly
Make the packaging practical in terms of size, shape, and functionality. Ensure its durability and that it is easy to open and carry. If the product is heavy, consider handles. Consumers expect the packaging to be so if it’s a premium item. If the thing is for multiple uses, ensure the packing is resealable.
Be eco friendly
Many consumers find over-packaging a turn-off. Extra layers of boxes, bags, and plastic are also not environmentally friendly. Ditch the idea that bigger is better; a design that ensures product safety without excess waste is ideal.
Preserve and protect
Safety is of supreme importance, especially in the case of food products. There are strict regulations regarding the packaging of food items to ensure safety and prevent tampering. While packaging, ensure the product’s freshness is not disturbed and remains intact when shipped to stores or consumers.
It is quintessential for every manufacturer to design their product packaging to stand out on store shelves and look good in photographs when sold online or in newspaper and magazine ads. It is wise to create the packaging with multiple uses in mind.
Product packaging can do wonders for sales!
