Content writing is time-consuming, especially when you’re trying to grow your business. The good news is that plenty of excellent writers can help you with this task—and it’s easier than ever to find one. This blog post will show you how to outsource content writing quickly so you can get back to growing your business.
Create a clear direction for your content:
Before looking for a writer, creating a clear direction for your content is important. In addition, you want to make sure that whoever you hire will be able to understand what you’re trying to achieve with each piece of content and write accordingly.
Outline article topics, words, and formatting required for each piece:
It is crucial because it will determine how much time you can spend outsourcing your content. How much time do you have? If the answer is less than 30 minutes per article and you have more than 10 articles to write, then consider outsourcing some of your content creation to freelancers or agencies in a country where English is widely spoken to get their job done. You’ll also want to outline everything in detail so that they know what they’re working on and don’t waste any time asking questions or looking things up on Google after getting started on the project.
Create a priority list of articles by the future due date:
As you create a priority list of articles by the future due date, you can quickly see which ones need to be written sooner. You may find that some content pieces are more important than others. These are the ones that need to be finished and posted immediately to your website or blog. Those with a lower priority can wait until later in the week or month.
Share written pieces with your team and stakeholders for feedback:
As you write, share your content with your team and stakeholders for feedback. Feedback is one of the most important steps in creating great content, as it helps you get clarity on what needs to be said and how to say it in a way that resonates with your audience. It can be a time-consuming step, but it’s worth the effort. By sharing your content with others for feedback, you get valuable insight into improving it and ensuring it aligns with your goals and objectives.
Archive content you’d love to have again in the future:
Once you’ve written your content, save it so that you can find it again easily in the future. It doesn’t mean you need to create a new folder for every piece of content; instead, consider archiving your content into one central place where everyone on your team can access it at any time.
Send helpful notes on writing style and tone:
It’s a good idea to send helpful notes on writing style and tone to your writers. This way, they can ensure that their content is consistent with the rest of your organization. If you have specific rules about how words should be written, like avoiding jargon or using certain terms instead of others, this is also a good time to share them with everyone.
Read all drafts for accuracy and consistency before publication:
It’s a good idea to read all drafts for accuracy and consistency before publication. You don’t have to do this alone—it can be helpful to have someone else who’s familiar with your brand and style on hand when you read through the final product. It will help ensure that all the content is consistent with each other and your brand identity.
Review your online presence:
It’s important to ensure that all your social media accounts, websites, and other online presences are consistent. Having multiple people handling these accounts can help coordinate with them before publishing anything new so that they know what needs to be updated.
Conclusion
The key to outsourcing content writing is planning. You can’t simply throw a list of article topics at freelancers and expect them to produce great articles for you. It takes time to get your team on board with your brand’s voice’s tone, style, and focus.
