More and more companies are becoming aware of the importance of having a strong online presence these days. Nowadays, having a well-optimized website for search engines is vital to competing in the digital world.
A lack of time or knowledge prevents most business owners from optimizing their own websites adequately. An SEO agency can assist in this endeavour.
5 Important Reasons to Hire an SEO Agency
Using an SEO agency is beneficial for many reasons. Among them are the following.
1. Better exposure and traffic
Increasing site visibility and traffic is one of the main reasons businesses hire SEO agencies. SEO agencies can help your website get ranked higher on search engines, resulting in an increase in traffic to your website, whether they are based in Sydney or New York.
A plan of action that will help you rank better will be put together after they conduct a thorough analysis of your website and your competition. They use many methods to accomplish this.
Link building is one example. A high-quality backlinking campaign is an effective way for an SEO company to assist you in improving your website’s online presence. An important step in link building is acquiring links from credible, relevant sources pointing back to your website.
Your website will rank higher on search engines such as Google if you have many links pointing back to it. By doing so, your site becomes more visible and trustworthy, resulting in more traffic.
In addition to using keywords to improve website rankings, SEO agencies also use meta descriptions. Your business or industry’s keywords are words or phrases people might use to search for information online.
You can increase your SEO rankings as well as attract more people who are interested in what you have to offer by including relevant keywords in your website’s content.
Take a look at this example for how you can benefit from more traffic and visibility. On average, around 3 out of every 100 people who visit your site will buy or contact you about the service or product you offer.
On the other hand, if you’re on the first page of Google for highly searched keywords, your conversion rate can rise to 9-10%. So, you’re getting 90-100 new sales a month! Think about how much revenue that could bring.
2. Improved Brand Awareness
In addition to increasing brand awareness, hiring an SEO agency can help you grow your business. By using SEO properly, you can be sure your website will be seen by not only potential clients but also media professionals and industry professionals.
The more high-traffic keywords you rank for and the higher you’re ranking for your website, the more mentions of your brand you will receive online and in the press. Credibility and reputation can help to improve your business, which can be extremely valuable when you are marketing your goods and services.
Here is an example of the benefits that brand awareness can provide for your business. Suppose you own an online store selling men t-shirts only in Sydney.
Getting your website ranked for the keyword “men t-shirts” through the use of an local SEO services in Sydney will result in a great deal of traffic. This will result in more and more people becoming aware of your brand. The result will be an increase in sales and the growth of your company.
3. Better Return on Investment
The ROI (return on investment) of your marketing efforts can also be improved by hiring an SEO company. In addition to helping you identify which marketing campaigns are generating the best ROI, a good SEO company will also focus their efforts only on those campaigns.
As well as helping you to measure your SEO success, they can also give you insight into their effectiveness. Therefore, this information can be used to determine which marketing campaigns are worthwhile to invest in and which ones should be abandoned.
Consider the following example to illustrate how better ROI can help. Imagine you own a business which spends $10,000 a month on SEO.
Even just one of your SEO campaigns can give you a return on investment of $15,000, which is 33%. Quite an impressive return! Isn’t it?
By knowing which marketing campaigns are most effective for your company, you can make a more informed decision about investing in them.
4. Enhanced Customer Experience
The customer experience on your website can also be improved by hiring an SEO agency. Your SEO agency can help increase traffic to your website by improving its ranking and visibility.
It can then help you attract better leads and customers. You can also help to improve customer experience by ensuring that your site is easy to navigate and free of technical problems.
Here’s another example. Consider a website that shows customers t-shirts available in their size after they provide their t-shirt size. When there are too many people on a website at once, the server crashes due to a technical issue.
Customers may become frustrated and leave without purchasing from you if you do this. Your website’s customer experience can be improved when you hire an SEO agency.
5. Competitive Advantage
Hiring an SEO agency can also increase the chances of your business being successful. A properly implemented search engine optimization campaign can help your website receive more traffic, allowing you to get a leg up on your competitors.
You may be able to convert more visitors into paying customers if your site receives more traffic than those of similar companies.
Consider the following example to demonstrate how you are better off than your rivals. Imagine you are an online retailer of men t-shirts, and that there are two similar companies offering the same merchandise.
Taking the same example as above, the company that invests $10,000 a month in search engine optimization will have a greater likelihood of generating more traffic.
Suppose 10% of their visitors convert to customers. Thus, if this is true, they convert 100 visitors per month into paid customers, while their competitors only manage to convert 10 visitors per month into paid customers. In other words, these companies are way ahead of their competitors.
If you’ve never worked with one before, it may be challenging to find a reputable SEO partner. In addition, type “SEO company” into the Internet and thousands of companies will appear, both local and faraway. What should you look for in a good company?
It is important to read client testimonials and reviews when looking for a reputable agency. Many of these reviews can be found on the company’s website, but you can also turn to other sources for information, such as Yelp, Foursquare, Google, and other professional websites.