Many fitness enthusiasts dream of launching their own supplement brand, but the cost of getting started is often the biggest obstacle. XenoLabs.io, a company based in Granbury, Texas, was created to remove that barrier by combining private labelling with drop shipping.
The Founders’ Story
XenoLabs.io is owned by husband-and-wife team David and Micalyn Stout. Both were college athletes with a passion for supplements, from protein, BCAAs and EAAs to pre-workout, collagen, greens, multivitamins and sleep support. Eventually they wanted to stop promoting other people’s brands and sell products under their own logo to family and friends.
They contacted and visited supplement manufacturers across the United States, from New York and Florida to California and Texas. The answer was always the same: to get started, they would need to order around 5,000 units at roughly $12 per bottle, about $60,000 in total. As students, they simply did not have that kind of money.
That experience gave them an idea: help people like themselves launch supplement brands without huge upfront orders. XenoLabs.io was the result.
How the Model Works
- Private label: products are sold under your own brand name and logo.
- Drop shipping: XenoLabs stores and ships the products directly to your customers, so you do not need to hold inventory.
- No minimum orders: you do not have to buy thousands of bottles upfront.
- Done-for-you setup: the company designs labels, creates product mock-ups and connects your online store to its fulfilment software through an API.
Costs
At the time of writing, XenoLabs.io charged a one-time setup fee of $1,997 plus a monthly membership of $97. Pricing may change, so check the company’s website for current details.
Things to Consider Before Starting a Supplement Brand
- Understand the regulations in the countries where you plan to sell, including labelling rules and what health claims are allowed.
- Ask for information about manufacturing standards and third-party testing.
- Work out your pricing so that product costs, fees, shipping and marketing still leave a profit.
- Build an audience first, as marketing is usually the hardest part of selling supplements.
Conclusion
For coaches, gym owners and fitness influencers who want their own product line without a large upfront investment, a private-label drop-shipping service like XenoLabs.io offers an accessible starting point.
